Naavo
A contemporary Ayurveda identity spanning packaging, retail, and guided products.
- Role Solo
- Duration 8 weeks
- Year 2020
- Role: Solo
- Year: 2020
Project highlights
8 weeks
identity to packaging
3
brand · logo · packaging
Solo
concept & visual system
Built an Ayurveda brand end to end, identity through packaging, in eight weeks, using botanical forms and warm materials without clinical or nostalgic clichés.
Branding · PackagingSolo · Self Initiated
The finished system
A botanical identity built to work across packaging, retail, and a guided product experience.
Five elements, three doshas
The core Ayurvedic model became the organizing principle rather than surface decoration.
Building the mark
Overlapping forms reduced the elements and doshas into one flexible symbol and pattern language.
Packaging the range
Color, material, and pattern distinguish each product while keeping the family recognizable at shelf distance.
Out in the world
Back to top↑Traditional references could quickly become nostalgic, while a clinical system would lose Ayurveda’s material character. Botanical forms, warm materials and a precise typographic structure held the identity between those extremes.
I started thinking more carefully about packaging as a physical encounter. How it sits in someone’s hand, how it reads from three feet away on a shelf, and what it says before anyone reads the label.
Next project Mool→ Visual system and product UI for a neo-banking platform serving underserved communities... Back to top↑