Naavo
Project details
Project highlights
8 weeks
identity to packaging
3
brand · logo · packaging
Solo
concept & visual system
Built an Ayurveda brand end to end, identity through packaging, in eight weeks, landing on a calm and grounded visual language that avoids both clinical and nostalgic clichés.
Branding · PackagingSolo · Self Initiated
The mark
Ideation.
Logo breakdown.
Making simple shapes out of the dosha patterns.
The product
Mobile app to purchase guided products.
Naavo packaging labels.
Product mock-up.
Product incense sticks.
Creams and oils.
Out in the world
Branding collaterals.
Instagram posts and stories.
Potential advertisements.
Back to top↑This project taught me how much restraint branding requires. It was easy to lean too heavily into traditional visuals or make it feel too modern and lose its essence. Finding that balance meant being intentional with every element, color, form, and typography.
I started thinking more carefully about packaging as a physical encounter. How it sits in someone’s hand, how it reads from three feet away on a shelf, and what it says before anyone reads the label.
Next project Mool→ The majority of Indians deserve a better shot at money and a source that empowers them ... Back to top↑