About · Sid Mehta

I am a product designer and creative technologist, five years in. I do the research, the interface, the visual system and the code that ships it, which is why the work holds up when somebody picks it up in a real room rather than only in a demo.

Mool put a neo-banking product in front of 100,000 people. ENCODED opened 25 works at the Metropolitan Museum through AR and took two Webby Awards. At Deloitte Digital I built enterprise UX across 9,000+ Marriott properties. I use AI where it earns its place, as a material rather than as the subject.

Brands I have worked with, directly and through agency work

Experience

Design Engineer Compete · New York Design engineer on a sports product: interface, motion and the front-end code that ships it.
2025-26
XR Developer EyeJack · New York XR developer on Encoded at The Met: on-site capture, VPS localisation and 25 AR activations. Two Webby Awards.
2025
UI/UX Designer Deloitte Digital UI/UX on enterprise and healthcare products: Marriott operations across 9,000+ properties, M Health Fairview scheduling.
2022-24
Product Design Intern Philips Product design intern on consumer health interfaces.
2021
Design Intern Leaf Design Design intern on Mool, a neobank that reached 100,000 downloads and won a Kyoorius Design Award.
2021

Education

MFA Design & Technology Parsons · The New School
2024-2026
BFA Communication Design ISDI · Atlas SkillTech University, Mumbai
2018-2022

Recognition

Webby Award · Best Use of AR, Encoded 2026
Webby Award · Best Community Engagement, Encoded 2026
MIT Reality Hack 2026
Kyoorius Design Award, Mool 2021

Currently

Based in: Brooklyn, New York
Local time: Eastern Time
Availability: Open to remote, hybrid, or relocating
Studying: MFA Design & Technology, Parsons

Capabilities

Figma
Framer
Photoshop
Illustrator
InDesign
After Effects
Premiere
Blender
React
TypeScript
three.js
Swift
Unity
Python
Git

Product design

Product strategy Interaction design Design systems Prototyping Usability testing Accessibility

Research

User research Journey mapping Service blueprints Synthesis and workshops

Visual and brand

Art direction Typography Motion design Illustration

Code

JavaScript · TypeScript Swift · SwiftUI React Three.js · WebGPU Shaders

AI

LLM tools and agents On-device inference RAG and retrieval Claude Code

Spatial

visionOS · RealityKit ARKit Unity TouchDesigner

Working together

Which project taught you the most?

Mool. Designing a banking app for users new to digital meant unlearning every shortcut I'd taken in design. Every interaction had to earn its place. It rewired how I think about clarity.

What kind of team brings out your best work?

Small. Curious. People who can hold strong opinions loosely. I do my best work when there's room to prototype before there's a brief, and a team that treats design as part of the thinking, not the polish at the end.

What do you do when you're stuck?

I leave the screen. Most of my best ideas have come on a walk, in the shower, or while drawing in a sketchbook. The wall is usually a sign I haven't gone wide enough on the inputs yet.

What's the one thing you wish people asked more?

Why I make. Cube, mandalas, the AR work, the bank, the small daily illustrations. They all come from the same place: a curiosity about how design can shift the way people feel about themselves and the world.

Lead end-to-end or join mid-sprint?

Both. I've shipped solo projects from concept to install, and I've joined product teams to translate research into flows. Async-friendly, comfortable across timezones, fast at finding the shape of a problem.

Where are you based?

Brooklyn, NYC. Eastern Time. Open to remote, hybrid, or relocating for the right team.

About Sid Mehta, product designer