About
Sid Mehta. Designer and creative technologist.
I'm a designer and creative technologist working across product, culture, and emerging technology. My work spans AR exhibitions, VR narratives, enterprise interfaces, and spatial systems, tied together by a consistent interest in how design shapes the way people feel and understand the world around them.
Before Parsons, I worked with EyeJack, Deloitte Digital, and Philips. My work has been recognised at the Webby Awards, Kyoorius Design Awards, and MIT Reality Hack.
Graduating May 2026. Open to full-time, freelance, and collaborations.
Experience
- Senior UX Designer Deloitte Digital2022–23
- Product Designer EyeJack2021
- Visual Designer Leaf Design Studio2021
- UX Designer Philips2020
Education
- MFA Design & Technology Parsons · The New School2024–2026
- BDes Communication Design Indian School of Design and Innovation, Mumbai2019
Recognition
- Webby Award · Best Use of AR, ENCODED 2026
- Webby Award · Best Community Engagement, ENCODED 2026
- MIT Reality Hack 2026
- Kyoorius Creative Award, MOOL 2021
Capabilities
Frequently asked
Which project taught you the most?
Mool. Designing a banking app for users new to digital meant unlearning every shortcut I'd taken in design. Every interaction had to earn its place. It rewired how I think about clarity.
What kind of team brings out your best work?
Small. Curious. People who can hold strong opinions loosely. I do my best work when there's room to prototype before there's a brief, and a team that treats design as part of the thinking, not the polish at the end.
What do you do when you're stuck?
I leave the screen. Most of my best ideas have come on a walk, in the shower, or while drawing in a sketchbook. The wall is usually a sign I haven't gone wide enough on the inputs yet.
What's the one thing you wish people asked more?
Why I make. Cube, mandalas, the AR work, the bank, the small daily illustrations. They all come from the same place: a curiosity about how design can shift the way people feel about themselves and the world.
Lead end-to-end or join mid-sprint?
Both. I've shipped solo projects from concept to install, and I've joined product teams to translate research into flows. Async-friendly, comfortable across timezones, fast at finding the shape of a problem.
Where are you based?
Brooklyn, NYC. Eastern Time. Open to remote, hybrid, or relocating for the right team.