Aananda
A learning app and print system translating Jain philosophy for younger audiences.
- Role Solo
- Year 2020
- Role: Solo
- Year: 2020
Project highlights
Jain philosophy
translated into brand & app
Solo
identity & product concept
2020
self-initiated study
Designed a complete identity system, mobile app, book and print, that translates Jain philosophy into a visual language a younger audience can actually sit with.
Branding · App DesignSolo · Self Initiated
The system
One visual language spanning a learning app, book, and physical touchpoints.
Starting from the source
Conversations with my father, who studies Jain philosophy, shaped the structure before any visual decisions were made.
The learning experience
Teachers and learners could move between stories, classes, events, temples, and conversation without turning the philosophy into a feed.
Beyond the screen
The same system carried into a book and cards placed where people encountered the philosophy in person.
Back to top↑This project pushed me to work with something deeply personal and culturally layered. Translating Jain philosophy into design meant carrying responsibility alongside the aesthetics. The process was shaped more by conversations than by references: sitting with my father and understanding these ideas from the inside changed how I approached the visual decisions.
The work depended on staying faithful to the source. Type, color and compositional patterns had to interpret the material instead of borrowing its surface.
Next project Naavo→ Identity and packaging system making Ayurveda feel contemporary without becoming clinic... Back to top↑