Shot on iPhone
Project details
Turned a photography series into a QR-linked print experiment so each image opens the story behind the frame instead of ending as a finished statement.
Project highlights
Photo × QR
image-to-story interaction
2024
photography & print experiment
Solo
concept, capture & design
This project made me question what most campaigns stop at. Shot on iPhone proves capability, it shows that the camera is good. But after a point it becomes one way. You see something beautiful and move on. What interested me was what happens after that moment, why someone chose that frame, what they felt, and whether a photograph could carry that with it.
The challenge was figuring out how far to push interaction without losing simplicity. The strength of the original idea is how effortless it feels. Adding a layer risks overcomplicating it. Knowing when to stop became the actual design decision.
