New York, NY
Sid Mehta
Product designer & creative technologist
Most spatial and AI work demos beautifully and falls apart the moment a real person uses it in a real room.
ENCODED, at the Metropolitan Museum. 25 artworks opened up through AR, 2,000+ activations, two 2026 Webby Awards. I owned the scanning, the prototyping and the QA — the unglamorous half that decides whether it survives museum light and a moving crowd.
Deloitte Digital, before that. Enterprise UX across 9,000+ Marriott properties and 100+ franchise stores, inventory accuracy up 17%.
I design it and I build it. Research through to shipped code, which is why the demos hold.
Past collaborators
Past collaborators include Deloitte, EyeJack, Philips, Marriott, M Health Fairview, Leaf Design Studio, Dabur, KFC, Google, Pizza Hut, Taco Bell, and Del Taco.
Experience
- Senior UX Designer Deloitte Digital2022–23
- Product Designer EyeJack2021
- Visual Designer Leaf Design Studio2021
- UX Designer Philips2020
Education
- MFA Design & Technology Parsons · The New School2024–2026
- BDes Communication Design Indian School of Design and Innovation, Mumbai2019
Recognition
- Webby Award · Best Use of AR, Encoded 2026
- Webby Award · Best Community Engagement, Encoded 2026
- MIT Reality Hack 2026
- Kyoorius Design Award, Mool 2021
Capabilities
Currently
- Based in
- Brooklyn, New York
- Local time
- Eastern Time
- Availability
- Open to remote, hybrid, or relocating
- Studying
- MFA Design & Technology, Parsons
Working together
Which project taught you the most?
Mool. Designing a banking app for users new to digital meant unlearning every shortcut I'd taken in design. Every interaction had to earn its place. It rewired how I think about clarity.
What kind of team brings out your best work?
Small. Curious. People who can hold strong opinions loosely. I do my best work when there's room to prototype before there's a brief, and a team that treats design as part of the thinking, not the polish at the end.
What do you do when you're stuck?
I leave the screen. Most of my best ideas have come on a walk, in the shower, or while drawing in a sketchbook. The wall is usually a sign I haven't gone wide enough on the inputs yet.
What's the one thing you wish people asked more?
Why I make. Cube, mandalas, the AR work, the bank, the small daily illustrations. They all come from the same place: a curiosity about how design can shift the way people feel about themselves and the world.
Lead end-to-end or join mid-sprint?
Both. I've shipped solo projects from concept to install, and I've joined product teams to translate research into flows. Async-friendly, comfortable across timezones, fast at finding the shape of a problem.
Where are you based?
Brooklyn, NYC. Eastern Time. Open to remote, hybrid, or relocating for the right team.