Naavo
Project details
Built an Ayurveda brand end to end, identity through packaging, in eight weeks, landing on a calm and grounded visual language that avoids both clinical and nostalgic clichés.
Project highlights
8 weeks
identity to packaging
3
brand · logo · packaging
Solo
concept & visual system
Ideation.
Logo breakdown.
Making simple shapes out of the dosha patterns.
Mobile app to purchase guided products.
Naavo packaging labels.
Product mock-up.
Product incense sticks.
Creams and oils.
Branding collaterals.
Instagram posts and stories.
Potential advertisements.
This project taught me how much restraint branding requires. It was easy to lean too heavily into traditional visuals or make it feel too modern and lose its essence. Finding that balance meant being intentional with every element, color, form, and typography.
I started thinking more carefully about packaging as a physical encounter. How it sits in someone’s hand, how it reads from three feet away on a shelf, and what it says before anyone reads the label.
