Aananda
Project details
Designed a complete identity system — mobile app, book and print — that translates Jain philosophy into a visual language a younger audience can actually sit with.
Project highlights
Jain philosophy
translated into brand & app
Solo
identity & product concept
2020
self-initiated study
Learning Jainism from my father, who is pursuing a PhD in the subject.
Illustration style inspired by Jain temples.
Mobile application for teachers and students.
App screens.
Newspaper advertisement.
Advertisements for the app.
Aananda, the book.
Cards to be placed in temples.
Stands to inform about sculptures.
This project pushed me to work with something deeply personal and culturally layered. Translating Jain philosophy into design meant carrying responsibility alongside the aesthetics. The process was shaped more by conversations than by references: sitting with my father and understanding these ideas from the inside changed how I approached the visual decisions.
What stayed with me was how much the work depended on staying faithful to the source. Every type choice, color, and compositional pattern had to feel earned rather than borrowed. Design here was interpretation, not just production.
